In recent years, video has been one of the fastest-growing marketing trends.The days of standard marketing practices are gone for good. Consumer expectations have shifted as competition has increased. With four out of ten users online watching a video from brands they are considering purchasing from, this is the time to use video marketing to reach out to your buyers. Video marketing has been and continues to be the most effective form of advertising. However, if you intend to stay ahead of your competitors, you must keep up with the latest trends.
Here are the top video marketing trends for 2023 to incorporate into your wider marketing efforts:
1. Choose User-Generated Content
Consumers trust other people more than they trust a brand, especially a new one. Add to that the never ending content being uploaded to the internet every day, and consumer-generated content is a trend that is unlikely to fade anytime soon. There are various ways for brands to interact in this sense, with brand partners at the top of the list. Instead of attempting to create an organic community from scratch, you can leverage the best production houses that already have the expertise, tools, and community to reach your target audience.
2. The Popularity Of Live Video Is Rising
According to Google Trends, searches for live streaming platforms nearly doubled after March 2020. As a result, potential customers are actively looking for live streams with which to interact. Users who use social media platforms' live streaming features have also started to be prioritized since it encourages people to spend more time on their platforms. In fact, studies show that live streams can retain viewers' attention 10 to 20 times longer than pre-recorded videos. Live video can also benefit brand awareness, so marketers should incorporate live streams into their video marketing strategy.
3. SEO in Video Format
Everyone has heard of SEO for websites and written content. But video is just as important. Google now includes video results in its general search results, rather than just the video tab. To get there, you'll need to be thoughtful about the title, keywords, video transcript, description, and other elements. Including video on a website page can also help the page rank higher in search results. A simple video that walks through the content of an article, for example, can be very effective for SEO.
After all, it provides your audience with multiple ways to consume your content, enabling them to choose what works best for them. People nowadays are more likely to hit the play button than read the entire article.
4. Utilize Artificial Intelligence (Ai) Tools For Video Marketing
You can get personalized video content that speaks to your viewers and intensifies your company's success if you use AI technologies. These tools will also benefit your existing management by letting you focus solely on one task instead of multiple.
Data-driven and personalized marketing is becoming more prevalent than ever. To interact with an evolving customer base, the new era relies on quick information and content. Nearly 61% of marketers say that brands that integrate AI into their marketing strategies can react faster and become more personal, positively impacting their bottom line. If you are one of those digital marketers, remember to incorporate AI into your video marketing campaigns in 2023.
To implement these video trends into your marketing strategy, you can take help from ad film production houses like Griffin Pictures. They will help expand your business and stay ahead of the competition.