Today animation is one of the most efficient tools in marketing. The apt use of animation techniques on your site or blog can help boost your traffic in ways that ordinary text-based content cannot. There are multiple benefits of incorporating animation into your website design. It keeps your visitors hooked to your website longer which lowers the bounce rate. It encourages more shares and revisits from your visitors.

In addition to these, below are some of the major advantages of including animation in your website-

Boosts Audience Retention Rate:


Audience retention rate is the amount of time that a typical visitor spends watching your videos, listening to podcasts, or other media on your website. The audience retention rate can be measured using tools such as Google Analytics or looking at the data on YouTube. You can watch these statistics in ‘real time’ or look at how your content or website is performing over time. The visually bright and attractive animations that tell a story on your website will compel the visitors to spend more time and explore it further.

Attract More Quality Leads:


If you create a video that is compelling and interesting using animation, you may be able to garner more relevant leads for your brand or business. Design custom content that addresses the essential concepts that matter to the potential audience to catch their attention. Animation is the best tool that can help you put your best foot forward to attract quality leads that will pay off in the long run.

Increase Your Return Rate:


If you are looking for a way to boost your return rate, you must include animation in your website design. An action video is perfect if you are conversing directly with your target audience about processes, brand story or any other kind of storytelling. You can also create an interactive video using animation and have your characters ‘act out’ your script to enhance engagement. Your audience will be hooked to your content and enjoy it when presented in a manner that keeps their interest longer. According to a study, 96% of the advertisers use animated video in various creative ways to boost their video marketing results. 

Boost Your Credibility:


Credibility is an essential asset if you have an online business. Your website helps you gain the trust of your target audience by providing quality content. You also boost your trustworthiness by conducting business fairly and ethically. When you present valuable information through an animated video to your customers, it will add to your credibility and increase your followers. A well-presented animated video will go a long way in achieving this objective.

Enhance Engagement:


Animations enhance the interest levels of your audience and may also improve their ability to recall details from your marketing message. This means they may remember important information you want them to remember, increasing sales and conversions.

Improves Customer Loyalty:


If you want to build a loyal customer base, try using animated videos and offer your customers for implementing some particular action. You can offer incentives to customers who refer you to their friends and family. Apart from this, there are tons of other things you can do.

Animation is a great visual medium that makes your website attractive, interactive, and more appealing. If you are looking for a corporate video production company in Mumbai that can help you with animation videos for your website, then get in touch with Griffin Pictures.

About the Author: Taniya Jain is a content writer at Chimp&z Inc. Apart from writing, she likes to cook, explore different cuisines, read romance novels, listen to music, and dance.


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