New video-friendly apps, platforms, and advertising options are being introduced in the marketing world every day. It has given rise to the demand for a variety of video content. Advertisers need to continue to make compelling video marketing content that tells a story about their brand, promotes their products or services, and establishes a connection with their target audience. But before making a marketing video or even contacting a video production company for this purpose, here are some tips to make a brand video that is successful, compelling, and establishes a strong bond with your target audience.
Narrate A Compelling Story:
The key to hooking your audience and attracting them to engage with your brand is to narrate a compelling story. Your video must have a natural flow with a beginning, middle, and end. There should be an arc to the story, even if it is a short video. The story should be simple and something that your viewers can resonate with.
Ensure that your videos are an accurate reflection of your brand. Tell your brand story clearly and authentically. And if your brand video is an extension of a campaign or content marketing strategy, the communication across all your creative marketing assets should be consistent. Different communication across the various marketing channels might confuse your potential audience.
Convey Your Message Clearly:
If your video does not have a single-minded idea, your audience might not be able to understand and connect with your brand. Ideally, you must summarize your video idea in a 30-second elevator pitch to hook the audience and accomplish your marketing objectives.
Feature Real People Wherever Possible:
If you want to connect with your potential audience on a personal level, feature real people in your branding video. Find ways to bring onboard real people who can represent your brand through storytelling. You can also convey a valuable message to your potential customers in the voices of your employees and loyal customers.
Make A Personal Connection With Your Audience:
You must have a crystal clear idea of who your potential customers are. As you are creating video content, make sure that you’re addressing their needs, interests, and concerns. Attracting and maintaining a connection with your audience throughout the video will ensure that they watch till the end.
Drive A Clear Call-To-Action:
Even before making a marketing video, you must be clear on what purpose you want it to serve. The call-to-action of your video will depend on your objective and it can be anything from buying a product, inquiring about a product, or even sharing on social media. Make sure that you have a goal you want to reach.
Utilize Editing And Motion Graphics:
A simple way to highlight the most essential parts of your video is to utilize post-production techniques such as animation and graphic overlays. Using these techniques will ensure that you drive home the important message you wish to convey to your potential viewers. Partner with an editor or a video production company to make sure that your video appears professionally created.
By following these tips, you are already halfway through creating engaging, interesting, and result-oriented brand videos. If you are looking for a professional TVC production house in Mumbai, then get in touch with Griffin Pictures. They can help you create professional videos that serve your marketing objectives.
About the Author: Taniya Jain is a content writer at Chimp&z Inc. Apart from writing, she likes to cook, explore different cuisines, read romance novels, listen to music, and dance.