Corporate films are often avoided by companies because they feel they are a waste of time and money and won't help them grow. But in fact, these films can help them draw high-quality leads and raise their market awareness.
Long story short, these films are not for commercial use, they’re for the benefit of one’s own business. Corporate policies, clients’ testimonials, and many more things that you see on a website’s landing page can be a part of these films. Corporate films improve the credibility of your company in the eyes of potential customers while also generating new leads. Blending professionalism and creativity in these films is essential and for this very reason, there are many corporate filmmakers in Mumbai and all over India that can assist you in mastering the art of corporate films.
With the increasing popularity of corporate films, it has become the need of the hour for firms of all sizes, whether they are multinational corporations or small businesses, to create one for themselves. While some film production companies might be expensive and only favor larger companies, there is some video production for small businesses as well. At the end of the day, all that matters is producing a quality corporate film for your business.
What are the corporate video production benefits?
Utilizing corporate videos will improve your SEO rankings since search engines value websites containing videos. Video attracts more viewers and ranks higher in searches since it is simpler to follow than text and images. If your website has a video on its landing page, search engines understand that you have superior content for visitors clicking on your site. This raises the ranking of your website on the SERP.
It provides shareable content
The fact that corporate films can be shared is one of their finest benefits. When someone watches your corporate film and finds it engaging, they are more inclined to share it with their friends and on social media. This results in free advertising and brand awareness.
More than 60% of all internet traffic comes from videos. This indicates that you are missing out on a sizable number of prospective customers if you are not using corporate video. As mentioned earlier, video content draws more visitors than text-based material, so the corporate video you produce should add some value to the viewers. It must be informative but engaging as well.
A company's credibility in the market can be boosted by using client testimonials, recent projects, employee stories, and other corporate film components. Anyone considering working with your brand will be curious to learn more about your past client interactions and project management skills. This can also help to attract new employees who are eager to work with you. Always use genuine responses to avoid making it seem scripted.
It enables a strong call to action
Corporate films should convey a strong message that motivates your audience to follow the call to action (CTA). The main objective should be to encourage your audience to go to your website and discover more about your business. If your message is well executed, then it can generate a huge number of conversions.
The above listed are some of the many benefits of corporate film production. Moreover, if you want to explore a new market and generate leads while leaving a long-lasting impression, Griffin Pictures can always be of your assistance. It is a top corporate video production company in Mumbai that tends to spread its creative wings all over the world. So, if you want to win over your competitors with creativity, you better call Griffin Pictures!
Author bio: Riston Rodrigues is an Associate Copywriter at Chimp&z Inc. Apart from writing blogs, he likes to write fictional stories, create short films, and play board games.