There are various forms of videos available for consumption and a variety of ways you can connect with your brand’s audience. In today’s times, one of the most popular ways for advertisers to tell a story is through animation. Animated videos are effective and also avoid some of the challenges of live-action videos like finding actors, scheduling interviews, identifying locations, etc. When strategically used, animated video content can make a long-lasting impact on your target audience.
Let us have a look at the many benefits of animated videos-
The main objective behind any marketing campaign is to increase sales, and animated videos are the perfect tools to achieve all your business goals. With the help of such informative and engaging videos, you can convey your brand message easily and effectively. Moreover, animated videos make a lasting impression on the target audience.
Search engines love videos! Video content tends to fare better in the search results. According to a study, animated videos tend to rank 53 times higher on Google compared to a written piece of information.
If you think that your products or services are too complicated for the audience to understand, then animated videos is the way to go. With vibrant colors and interesting animation, you can easily hook the audience and make them understand your product or service. With such engaging visual content, you can boost the online presence of your brand or business.
Animated videos are an easy way for your brand or business to boost your business identity. To get the recognition that will take your brand to new heights, you need to understand how to take your product or service to the market. The uniqueness of animated videos simplifies the process and also makes it easy for the potential audience to consume your content.
The audience is always craving out-of-the-box and innovative content. If you give your potential audience what they want, then their feedback will be in your favor too. Animated videos will help you get positive results easily and quickly.
When creating content for a specific audience, it's essential to have creative control to make sure that your message is clear. By using animation in a brand video, you can showcase buyer personas and develop content designed exclusively for them. Without the trouble of a lengthy production process or multiple shoots, you can easily achieve your objective. Moreover, making adjustments is way simpler than getting the entire crew back to shoot a scene.
One of the benefits of using animation is the ability to take inspiration from the brand’s image and use actual color schemes, logos, etc. within the video. An animated video can utilize elements that clearly represent the brand for better recall. At times, a custom animation can feel like an extension of a brochure, website, or application. It is a great method to bring to life an already existing white paper or ebook.
Animated videos can be produced at lesser rates as compared to simple ads. They can be produced at a small cost and provide an engaging medium to hook the interest of the potential customers. This can result in better sales, increased traffic to the website, brand loyalty, and brand recognition.
All-in-all, animated videos are one of the best ways to convey your brand message to your target audience. Including them in your business strategy can be of great value in the long run. If you are looking for a professional team that can help you make animated videos, then get in touch with Griffin Pictures, a video production company in Mumbai. They can help you make brand-oriented animated videos to boost your business.
About the Author: Taniya Jain is a content writer at Chimp&z Inc. Apart from writing, she likes to cook, explore different cuisines, read romance novels, listen to music, and dance.