Social media platforms like Instagram, Facebook, etc., are getting more video-oriented day by day. The video content on these platforms is easily consumable, highly addictive, and entertaining. We’ve all been guilty of losing the track of time while watching crisp, never-ending videos on these platforms.
It is leisurely for the viewers to enjoy various videos, but it is not the same for video creators to continuously deliver engaging high-quality video content. It can be difficult to maintain creative productivity under the pressure of delivering content on time.
And thus, every once in a while, we need a surge of power to get our creative juices flowing. Here, we bring to you some of the best creative approaches for videos that can be used for various brands and businesses-
Create A Whiteboard Video
Whiteboard videos are a great way to engage the audience with hand-drawn or animated illustrations brought to life on camera. These whiteboard videos are a type of explainer videos that can educate your audience about your product or service offering. The videos are short and crisp, with a clear call to action at the end of the video. Have a look at the video below for a deeper understanding of whiteboard video-
Tips and tricks videos have a wide range. From bite-sized videos on YouTube to longer content with effective advice, you can offer a lot of valuable information to the audience. These types of videos are excellent for building brand trust as your brand or business establishes subject matter expertise by becoming the problem-solver.
Behind-the-scenes videos are one of the most creative video ideas to hook the audience. These videos work as value-add marketing to promote and build on the upcoming campaigns or events by giving the audience a sneak-peak of something they wouldn’t otherwise have access to. These videos are effective when it features a celebrity, expert, or influencer involved.
The best thing about time-lapse videos is that they can be shot on your phone, as most modern smartphones have an in-built time-lapse feature nowadays. The biggest tip for a time-lapse video is to make sure that you set up your phone or camera on a stable surface for a smooth recording without any bumps and jolts. Using a tripod is functional. These time-lapse videos help showcase processes or transition better. So include them in your video content plan accordingly.
Animation is an influential tool for explaining concepts in explainer and story-based videos. It can be used in a variety of ways, such as simple typography animation, animated illustrations, or even full character animation videos. Being fun and unique, it can easily stand out from the multiple videos available on the web and attract the audience. Animation videos are also great for younger audiences due to their cartoon-like nature.
Storytelling has been the foundation of videos in the advertising and marketing world. Stories make the narrative personal and more impactful. The videos with a proper beginning, middle and end perform well and yield better results. The audiovisuals used in the videos create an emotional link between the audience and the content.
Humor has always been an effective tool to engage the audience with a brand or business. And it truly works wonders! Parody videos use comedy to make fun of people or situations. Brands or businesses parodying themselves makes for engaging content and showcases your sense of humor. It is easy to connect with the audience through humor, as it makes you more relatable.
Do not forget to ask the viewers of their opinion and what they would like to see. Audience participation is of utmost importance and hints at successful marketing. It is also a great way to gather creative video ideas. Picking from the topics suggested by the audience makes them feel as if they are a part of your brand or business and showcase more interest.
If you are looking at creating the best video content for your brand or business, then get in touch with Griffin Pictures, one of the best ad film production houses in Mumbai.
About the author: Taniya Jain is a content writer at Chimp&z Inc. Apart from writing, she likes to cook, explore different cuisines, read romance novels, listen to music, and dance.
