Brand recall measures how easily consumers can recall your company's name, logo, products, and services. Let us simplify this for you. Did it ever happen to you that you simply couldn't forget the catchy jingle you heard as a child and still hum it for that nostalgic feeling? For me, it's the iconic "Washing Powder Nirma" jingle that lives in my mind rent-free. If you ask me the reason, it’s the message behind this jingle/TVC that shows women from different backgrounds and cultures embracing different roles in society, and the next thing is obviously the funky disco-themed jingle. People are more likely to remember a brand for a long time when all of these qualities are present.
These types of TVCs are always game changers for brands because they are always ahead of their time and have the ability to be remembered for a long time. If you’re from India, there are many TVC production houses in Mumbai, Delhi, and other major cities that can help you enhance your brand recall value for a good period of time with their creative thought process. Chimp&z Inc., a global advertising agency, is one such agency that can help your brand with a significant push.
Here are some key roles that TVC plays for brands:
Boosts Business Value
TVC can raise a company's value by giving the business more clout in the market. As a result of its secure position in the market, it becomes a more desirable investment opportunity and helps you achieve your future business goals.
Attracts New Clients
A well-known brand will have no trouble generating qualified leads. Strong branding through a TVC usually implies that clients have a favorable opinion of the company and are more willing to do business with you. Hence, TVCs help you generate new leads.
Builds A Sense Of Trust In The Industry
The organization may gain the trust of consumers and potential customers by maintaining a professional impression and creating a TVC with a clear business strategy. People are more inclined to attempt to do business with a firm if their company narratives are presented in a polished and professional manner in their commercials.
Enhances Brand Recognition
A TV commercial is essential to a company for several reasons, but most importantly because it helps the company gain public recognition and familiarity. It is one of the most important branding aspects and serves as the company's public image.
The Company's Core Values Are Visible
A TVC can be used to identify a company's essential values. Creating an appealing advertising strategy that supports your branding objectives is simple with TVCs. Companies must take extreme care when establishing brand image in customers' minds since brand recall via TVC has a major impact on consumer purchasing behavior.
So, if you want to increase the recall value of your brand, getting in touch with a good TVC advertising agency is always a good idea.
Author bio: Riston Rodrigues is an Associate Copywriter at Chimp&z Inc. Apart from writing blogs, he likes to write fictional stories, create short films, and play board games.
